Although this hasn't always been the case from my experience, I like the tag line of my local Japanese curry restaurant. Simple, to the point, no messing about.
The same can't be said for the Burger King next door. As you can see below, the poster says 'Feel like real chicken!' Whether it is suggesting that they don't normally use real chicken (surely not?) or that you will feel like a bird after eating it, the message is rather disconcerting.
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